3 Main Factors for Life Insurance Cover Letters [Infographic]

by Mark Stewart
3 main factors for life insurance cover letters

Updated September 6, 2023, at 8:21 PM

Are life insurance cover letters needed for every client situation?

The short answer is no.

But if you’ve been in the business for even a short amount of time, you probably know that underwriters love to ask for cover letters. What they don’t tell you, however, is how to write a good cover letter that can sway the opinion of your clients’ application.

In a nutshell, here’s what most underwriters look for in life insurance cover letters:

  • Clear and succinct writing
  • No unnecessary information
  • One page in length (or shorter)
  • Realistic expectations about your clients’ risks and health

Check out the life insurance cover letter infographic below for more details.

life insurance cover letter tips infographic - three main factors for life insurance cover letters

Related: What are the Charges Deducted from Indexed Universal Life Policies? [Infographic]


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